Clik here to view.
Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does...
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to...
View ArticleClik here to view.
Online-Offline Integration Among Digital Marketers’ Top Priorities For the...
What are digital marketers’ top priorities for the next 12 months? A new survey [download page] from Marin Software sheds some light on what to expect in the year ahead, showing that while a better...
View ArticleClik here to view.
US Online Ad Revenue Growth Continues Unabated in Q3
Source: IAB / PricewaterhouseCoopers (PwC) Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high...
View ArticleClik here to view.
Weekend Data Points, 12/19/14
How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT...
View ArticleClik here to view.
Consumers Still Have Little Trust in Advertising Practitioners’ Honesty
Source: Gallup Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey...
View ArticleClik here to view.
How Do US Consumers Discover Online Information and Websites?
Source: Forrester Research, Inc. 2014 [download page] Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research...
View ArticleClik here to view.
Top Drivers of Increased Spending on Digital Brand Advertising
Source: Nielsen / CMO Council Notes: Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO...
View ArticleClik here to view.
Google’s Top Search Trends of 2014, and Other Year-in-Review Lists
The death in August of Robin Williams made the actor the top trending search term of the year both in the US and globally, says Google in its 2014 Year in Search report, marking the third consecutive...
View ArticleClik here to view.
US Ad Spend Trends, by Medium, in Q3 2014
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%, per the latest quarterly figures from Kantar Media. The analysis...
View ArticleClik here to view.
SaaS Companies’ New Business From Free Trials and Freemium
Source: Totango [download page] Notes: While 37% of respondent companies do not use freemium offerings or free trials to attract new business, one-third of those who do generate a majority of their new...
View ArticleClik here to view.
The Most Populous and Fastest-Growing US States
It came close last year, but now Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau, which released updated figures last week. As of...
View ArticleClik here to view.
Who’s Using Which Social Networks?
Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%). Consistent with most research...
View ArticleClik here to view.
Most Important Technologies at Work
Source: Pew Research Center [pdf] Notes: Email (61%) beats the internet (54%) and landline phones (35%) as the most important technology for working internet users, according to a recently released...
View ArticleClik here to view.
Global Retail and E-Commerce Sales Forecast, 2013-2018
Source: eMarketer Notes: Despite more than one trillion dollars in online purchases worldwide in 2013, e-commerce accounted for just 5.1% share of total retail spending, per eMarketer. That share grew...
View ArticleClik here to view.
3 in 4 TV Households Now Using At Least One On-Demand Service
The TV industry is undergoing plenty of changes as viewers demand content on their own schedules. Indeed, the Leichtman Research Group (LRG) finds in a new survey that 3 in 4 TV households in the US...
View ArticleClik here to view.
IT Decision-Makers’ Top Content Needs
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and...
View ArticleClik here to view.
Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014
Source: Flurry Notes: Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year, according to new data from Flurry. That follows a 115%...
View ArticleClik here to view.
Top 20 Marketing Charts of 2014
The marketing industry continues to change apace. This collection of our most popular charts of 2014 contains some of the year’s biggest stories and foreshadows some of the most important ones to come....
View ArticleClik here to view.
Few Consumers See Pay-TV As Their Dominant Video Content Source in 2020
For US adults, internet TV services are a more likely future content source than satellite pay-TV, according to a newly-released survey from Irdeto. Interestingly, user experience was cited as one of...
View ArticleClik here to view.
2 in 3 Senior Marketers Plan Tech Spending Increases
Source: Conductor Notes: Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%,...
View Article
