Clik here to view.
Staying Ahead of the (Media) Curve With Affluents
Affluents represent a growing segment of the US population, both in number and in purchasing power. As a focal point for many marketers – not just in the luxury vertical – this group’s media habits...
View ArticleTop 10 Multi-Platform TV Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleClik here to view.
B2B Marketers on the Most Effective Channels Used to Promote Events
Source: Regalix [download page] Notes: Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events, and they’re also the channels that B2B marketers...
View ArticleClik here to view.
Desktops Still Rule the American Workplace
Source: Dell / Intel Notes: While desktop usage in the workplace has fallen over the past 3 years, 71% of American workers surveyed indicate that they use them to get work done in the office, compared...
View ArticleTop 10 Multi-Platform Real Estate Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleClik here to view.
Twitter Users Seen Avid Consumers of TV Shows Across Sources
Source: Ipsos MediaCT Notes: Twitter users are more likely than non-users to watch various types of video content during a typical week, ranging from broadcast TV (67% vs. 63%) to online subscription...
View ArticleClik here to view.
Email Engagement By Device: PC Users Click Most
“PC users click more,” says MailChimp in a recent analysis of email engagement across PCs and mobile devices. Indeed, PCs accounted for 72.2% of overall clicks for the subset of email addresses...
View ArticleClik here to view.
What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
Source: Monetate [download page] Notes: “You have 60 minutes to capture your website visitor’s attention,” declares Monetate in a new study, noting that three-quarters of consumers will visit, make a...
View ArticleClik here to view.
Where Upscale Boomers Notice Advertising
Source: Shullman Research Center Notes: TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman...
View ArticleClik here to view.
US Population Projections by Age Group, 2015-2060
Source: U.S. Census Bureau Notes: The first population projections released by the US Census Bureau in 14 years show an aging population distribution in the US: by 2060, slightly fewer than 1 in 5...
View ArticleClik here to view.
Streaming Services Grow in Popularity With Smartphone Users
Source: Deloitte Notes: Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte’s survey, with this figure...
View ArticleClik here to view.
Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to...
View ArticleClik here to view.
2015 Marketing Budget Trends, by Channel
Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up...
View ArticleTop 10 Brand Movers, November 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleClik here to view.
Who Spends the Most on a Daily Basis? Hispanics
Source: Gallup Notes: Hispanics report $96 per day in discretionary spending (“yesterday” spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major...
View ArticleClik here to view.
What’s the “Hottest Topic” in Retargeting?
Source: AdRoll [download page] Notes: Social media retargeting is the “hottest topic” in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company...
View Article
