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Traditional Media Consumption Estimates, by Generation
Source: TNS Notes: Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS...
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What Benefits Do Advocates Receive From Employee Advocacy?
Source: Hinge Research Institute / Social Media Today [pdf] Notes: The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%), per results...
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How Are Senior Marketers Acting on Data-Driven Audience Insights?
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes...
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How Many Segments Should B2B Marketers Target in Their Communications?
Source: iris Notes: Some 56% of B2B marketers feel that using 3-4 target segments in their communications is manageable in order to see a return on both time and money, per results from an iris survey...
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Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3
Source: comScore Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a...
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Globally, TV Tops Search and Social as News Source
Source: Nielsen [download page] Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among...
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One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3
Source: Monetate Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of...
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What Are Gen Z’s Top Spare-Time Activities?
TV viewing is one of the more popular spare-time activities across generations, but for Gen Z consumers(ages 15-20) it takes a back seat to music listening and reading, per results from a Nielsen...
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Top 10 Marketing Charts of the Month – November 2015
This month’s quick-hit set of top charts includes the following topics: teens’ preferred media activities; the demographics of device owners; Millennials’ top phone activities; key CRO methods; B2B...
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Email Click Share, by Device and Industry, in Q3
Source: Experian Marketing Services [download page] Notes: Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3, per Experian Marketing Services data. That...
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Half of Gen Xers Own The Tech Trio: Smartphone, Computer and Tablet
Source: Pew Research Center Notes: Some 36% of US adults own a smartphone, computer and tablet, per results from a survey from the Pew Internet & American Life Project. In looking at how the...
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TV Everywhere Consumption on the Rise
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere, according to the latest quarterly report [download page] from Digitalsmiths covering Q3. That represents...
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Email Click-to-Open Rates, by Device, Q2 2013-Q3 2015
Source: Yesmail Notes: While mobile click-to-open (CTO) rates dipped slightly on a quarter-over-quarter basis in Q3 (to 13.7%), they remained up from the year-earlier period (12.1%) and continue to...
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What Are the Characteristics of A Digital-Native Organizational Culture?
Source: Econsultancy [download page] Notes: Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly “digital-native” culture, according to an...
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Top 10 US States by Per Capita Personal Consumption Expenditures
Source: US Bureau of Economic Analysis Notes: The Bureau of Economic Analysis has released for the first time an analysis of personal consumption expenditures (PCE) by state, measuring 16 expenditure...
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Which Social Media Platforms Do Teen Users Think Are “Cool”?
Source: Forrester Research [download page] Notes: YouTube (80%), Snapchat (79%) and Instagram (78%) are considered “cool” by the largest share of US online teens (12-17) who are monthly users of the...
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Marketers Cite Positive ROI From Events, Despite Limited Measurement
Most marketers engaged in event initiatives claim a positive ROI from their efforts, according to a new report [download page] from Demand Metric sponsored by Attend, but ROI is only sparingly used as...
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The Demographic Composition of US Media Audiences
The media environment is growing more fragmented, presenting marketers with fresh challenges but also new ways of reaching target audiences. MarketingCharts’ latest report – the 2015 edition of “US...
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Whose Responsibility is it to Generate B2B Referrals?
Source: Influitive / Heinz Marketing [download page] Notes: While only 3 in 10 B2B professionals surveyed have a formalized referral program in place, those that do are more likely than those who do...
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The Most In-Demand Market Research Roles
Source: Greenbook Research Industry Trends (GRIT) Report [pdf] Notes: Asked the changes they expect to see in the mix of people working in their organization in the future, market research suppliers...
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