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Total Halloween Spending Set to Dip This Year
Source: National Retail Federation (NRF) Notes: Almost two-thirds (64%) of American adults plan to celebrate Halloween or participate in Halloween activities this year, reports the NRF in a recent...
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Digital Streaming Media Player Use Continues to Grow
Source: GfK Notes: Almost 1 in 5 (19% of) Americans aged 18-54 use a digital streaming media player monthly to watch TV and movies, more than double the proportion from 2013 (9%), reports GfK in...
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Smart TVs Now in Almost 1 in 5 Households
Source: Nielsen [download page] Notes: Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of US households...
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Paid Search Trends in Q3 2015
Sources: IgnitionOne [download page], Adobe, Merkle|RKG [download page], Kenshoo Notes: Search ad spend continued to show strong growth in Q3 both in the US and globally, according to recent reports,...
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The Demographics of US Smartphone and Tablet Users
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011, details the Pew Internet & American Life...
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Top 10 Marketing Charts of the Month – October 2015
This month’s quick-hit set of top charts includes the following topics: trust in advertising and various content sources; teens’ most important social networks; email open rates by time of day; when...
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Local Ad Spend Forecast, 2015-2020
Source: BIA/Kelsey [download page] Notes: Local advertising spending is expected to increase by a compound annual rate of 3.6% from 2015 through 2020, when spending will total $168.9 billion, according...
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Facebook Brand Post Interaction Rates, by Post Type, in Q3
Source: Adobe Digital Index Notes: Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text...
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How Are Millennials Using Their Phones?
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study [download page]. The report...
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Teens’ Most Common – and Preferred – Media Activities
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media, reports Common Sense Media in a new study. Listening to music and...
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Market Researchers Rank the Most Important Insight Creation Data Sources
Source: GfK Notes: Custom surveys are considered the most important data source for the creation of insights today, but fast forward two years and they will be rivaled by passively collected data, per...
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Friday Research Wrap, 11/6/15
B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014’s...
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Speed-to-Call Important in Converting New Leads
Source: Velocify [download page] Notes: Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a...
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For ROI Proof, Paid Search Tops the Digital List Again
Source: SEMPO [download page] Notes: Two-thirds of marketers and agencies feel that they are good at measuring the ROI of paid search, according to SEMPO’s latest annual study. But only a minority feel...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Mobile, IoT Top List of CMOs’ Most Important Future Technologies
CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years, per results from IBM’s latest Global C-suite...
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