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US Household Income Trends in 2014
The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate, according to recent data [pdf] released by the US Census...
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Smartphone App Users Spend Half of Their Total App Time With Their Favorite One
Exactly half of all time spent on smartphone applications occurs on an adult’s single most-used app, says comScore in a new report [download page] that contains a host of intriguing data points about...
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1 in 8 Desktop Page Views in the US Said to be Affected by Ad Blocking
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads, per a recent study from comScore and Sourcepoint, with that the lowest rate of 7 countries measured. The behavior...
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Friday Research Wrap, 9/25/2015
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most...
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Marketers’ Challenges in Effectively Measuring Branding Efforts
Source: Visual IQ [download page] Notes: 8 in 10 marketers in the US and UK believe that it is more challenging to measure the impact of branding efforts than direct response efforts, according to a...
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Millennials’ Top Mobile Apps, by Share of Time Spent
Source: comScore [download page] Notes: Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the...
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North American Phone Traffic: Search Tops for Referrals; Email for Conversions
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same...
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Majority of App Users Churn Within the First 30 Days Post-Download
Source: Localytics Notes: Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports...
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4 in 10 Millennial Smartphone Users Listen to Podcasts on Their Devices At...
Source: comScore [download page] Notes: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds,...
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How Companies Feel They Can Improve Email Subscriber Interactions
Increased personalization (50%) ranks as the leading method by which companies feel they can improve email interaction among subscribers, says Experian Data Quality in a new survey [download page] of...
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Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....
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Consumers: Reviews Important in Determining E-Commerce Site Legimitacy
Source: BrandShop [download page] Notes: More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent...
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Where Do Marketers Spend the Most Time on Digital Campaigns?
Source: Econsultancy / Oracle Marketing Cloud [download page] Notes: In-house marketers (predominantly based in Europe) are in agreement that the most time spent on a typical digital marketing campaign...
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Only 4 in 10 American Adults Trust Mass Media
Source: Gallup Notes: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media –...
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Retailer Email Acquisition: Modal Lightbox Benchmarks
Source: Listrak [download page] Notes: The average submission rate for modal lightboxes on retail websites is 2.77%, meaning that 2.77% of visitors complete the call-to-action when the modal appears to...
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When Do Consumers Want to Hear From Retailers?
A majority (57%) of US adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they’ve been...
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Trends in B2B Content Marketing
The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth...
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The World’s 10 Most Valuable Brands in 2015
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...
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Who’s Using Google+?
Source: GfK Notes: Roughly 18% of US adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram...
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Task and Frequency Factor into Smartphone Owners’ Browser vs. App Decisions
Consumers’ decision to use mobile applications or browsers may boil down in large part to the task at hand, with browsers preferred for research-intensive tasks and apps more commonly used in...
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