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B2B Vendor Websites: What’s Important, and What’s Lacking?
B2B vendor websites are often lacking the content elements buyers perceive as being most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last...
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iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
Source: Urban Airship Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps...
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Weekend Reading, 4/17/15
Five national TV ads scored at least 20% higher than their respective categories’ 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android’s “Peaceful Co-Existence” spot, which fetched...
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A/B Testing Considered Most Effective Landing Page Optimization Method
Source: Ascend2 [download page] Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342...
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US Adults’ Daily Major Media Consumption Estimates, 2011-2015
Source: eMarketer Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority...
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Teens & Social: What’s the Latest?
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. But recent data [pdf]...
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Senior Digital Marketers’ Top Priorities and Challenges
Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also...
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B2B Media Industry Revenues Grow by 3.3% in 2014
Source: SIIA / ABM Business Information Network Notes: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing...
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Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released...
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Video Consumption, Ad Dollars Continue to Favor TV Over Digital
Source: eMarketer Notes: While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending,...
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4 Trends in US Online Advertising Spending
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain...
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Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
Source: Facebook Notes: Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts’...
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2015’s Most Reputable Companies
Source: Reputation Institute [download page] Notes: The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt...
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Estimated Mobile Share of US Organic Search Traffic, by Engine
Source: Merkle|RKG [download page] Notes: Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1, according to a Merkle | RKG analysis of a cross-section of its...
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US TV Multitasking Behavior, by Generation
Source: Deloitte [pdf] Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy...
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Tablets Now Reportedly in a Majority of US Households
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen [download page] in a recent study. Tablet penetration stood at 50% or higher in 20...
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Benefits of Card-Linked Marketing, According to Online Banking Users
Source: Cardlytics Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts,...
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US Facebook Brand Post Interaction Rates, by Post Type, in Q1
Source: Adobe [pdf] Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted...
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Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music...
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school...
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Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+...
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