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Millennials Lead the Way in Sharing Product and Service Info on Social Media
Millennials (adults born 1982 and later) outpace other generations in their use of social media to share information about products and services, according to survey results from Market Strategies....
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 13-15, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Global Marketing Budget Sentiment Stays Positive in Q2
Source: Warc Notes: Global marketing spending plans have stayed positive through the second quarter, per Warc, with budget plans highest in the Americas in recent months. Warc’s headline Global...
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Twitter: Pairing Twitter With TV Drives Higher ROI
Source: Twitter / Starcom Mediavest Group (SMG) Notes: Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI, according to research from...
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Native Ads: Advertisers’ Obstacles and Publishers’ Benchmarks
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar. But, on the other side, high-level US marketers...
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Majority of Email Opens on Mobile Phones Occur in the First 4 Hours...
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets, according to results from a recent report [download page] from Knotice, an...
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More Consumers Willing to Pay Extra for Products From Socially Responsible...
Source: Nielsen [download page] Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and...
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Retailers’ Top Digital Promotional Channels for Driving Sales
Source: RetailMeNot [pdf] Notes: Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital...
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Marketers Look for Mobile to Improve Customer Engagement
The most important objective for mobile marketing is to improve customer engagement, according to newly-released survey results [download page] from Ascend2 and Research Partners. Some 55% of...
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How Americans Are Watching TV
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices, per results from a Harris Interactive...
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Most Frequently Used Social Networks by Recent High School Grads
Source: Niche Notes: Facebook is both the most popular and the most frequently used social network, according to a survey of more than 7,000 Niche users who are Class of 2014 high school graduates....
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The 10 Brands With the Most Influential Content Marketing on LinkedIn
Source: LinkedIn Notes: Forbes tops the list of “most influential global brands” on LinkedIn, based on LinkedIn’s “Content Marketing Score,” which quantifies and benchmarks the influence companies...
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Word-of-Mouth Proves Highly Influential for Millennial Women
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children, details a Millennial Central report [pdf], which finds such...
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How Brands Can Connect With Interests-Driven Consumers
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are...
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Top Reasons for Using OTT Services
Source: Digitalsmiths [download page] Notes: Roughly half of US and Canadian adults use monthly OTT subscription services and more than one-quarter use pay-per-rental services, per the Digitalsmiths...
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Marketing Decision-Makers’ Unmet Needs
Source: Domus [download page] Notes: More than 8 in 10 marketing and advertising decision-makers surveyed by Domus say they have needs not currently being met by internal staff or agencies. The...
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What Marketers and Agencies Want Out of Analytics
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies...
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Boomers and Seniors Account for Majority of US CPG Spending
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year, details IRI in a new report. The study finds...
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One-Quarter of US Mobile Traffic Suspected of Being Fraudulent in Q1
Source: Solve Media Notes: Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season. Meanwhile, levels of...
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Which Search Engines Refer the Most Engaged Site Visitors?
Source: Shareaholic Notes: Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest...
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